Social Media Marketing

Screen Shot 2025-05-12 at 5.40.55 PM.png

Screen Shot 2025-05-12 at 5.49.46 PM.png

Screen Shot 2025-05-12 at 5.49.56 PM.png

Stills Short film

As part of the original launch team, I established and managed the film’s social media presence from the ground up, growing the account from zero to nearly 300 followers. Through strategic content planning and audience engagement, I contributed to increasing visibility, fostering community interest, and supporting successful fundraising efforts.

In my role on the creative team, I led the design and execution of all social media content, curating the visual aesthetic, developing a consistent posting schedule, and aligning messaging to reflect the film’s tone and goals. My responsibilities encompassed content creation, brand management, and performance optimization across platforms.

Glamourwood

As part of my capstone project, I developed and executed a targeted social media campaign to support the launch of Glamourwood, a conceptual fashion brand and storefront. Recognizing that the primary audience—Gen Z and film enthusiasts—consumes the majority of their content via mobile platforms, I prioritized a mobile-first, visually driven strategy.

The campaign included a comprehensive pitch and proof of concept, featuring original content such as posts, Reels, and Stories designed to promote brand awareness and drive engagement. Each piece was crafted to reflect the brand’s aesthetic and resonate with its target demographic, showcasing both strategic insight and creative execution.

Screen Shot 2025-05-12 at 6.12.37 PM.png

Screen Shot 2025-05-12 at 6.31.12 PM.png

Love Cheri

As part of the launch team for Cheri, a new print magazine aimed at a younger, digitally native audience, I led the development of dynamic and engaging social media content to bridge the gap between traditional media and modern consumption habits. Our goal was to reintroduce the excitement of print to Gen Z by leveraging the platforms they use most: Instagram, TikTok, Pinterest, YouTube, and Spotify.

I conceptualized and created original video and post content, managed the overall tone and visual identity of our social media presence, and developed cross-platform engagement strategies to ensure consistency and reach. This included platform-specific storytelling, multimedia coordination, and community-building tactics tailored to each channel’s unique audience behavior.

Note: All styling and creative direction, along with filming and editing of videos, were done by me.