Carhartt Mock-ads

Carhartt’s clothes have taken on a new life in recent years, and the company is beginning to find a way to capitalize on that. This new marketing campaign shows the new life these clothes can have. Instead of Carhartt's typical target market, this campaign is directed at teenagers, who have slowly been finding ways to work Carhartt beanies and overalls into their everyday style. These ads encourage this new target market of teenagers to “Find their own Adventure”.